THE OUTLINE OF EVERY MORNING RADIO TALK SHOW IN THE USA

I remember clearly the first time I stumbled onto, and, of course, purchased a USA Today.

Hadn't read any advance publicity on it. Was snowbound in Reno and went to the hotel newsstand for something to read. "Hey," I thought, "That's kind of a cool idea but they'll have to make it too general and it'll be too slow. No legs." (This, of course, from the guy who thought "The National" could not fail.).

Look at little "McPaper" in today's technology! Is there any doubt that it the source of 95% of topics (Pick a section, Red, Blue, Green, Purple....just depends on the purpose of the morning talk show.)? Who'd 'a thunk it? From an ambitious concept to driving the conversation of a nation and altering the way every sports section presents information and stats. Either a good idea or a good guess. Either way, the little bugger worked out.