POLITICAL TV: REGISTER YOUR HITS AND MISSES
Today I'd like to hear your views on the political TV ads. Let's put how we feel about the individual candidates aside and just kind of critique the video product. I'll drop one in below so you see what the kind of thing I'd like to get from all viewpoints.
No, there is no door prize.
9 Comments:
My favorite so far is Bobby Schilling's "Introduction" ad. The walking and talking thing is difficult but he does it well. He works his spouse in using something other than the "dutiful spouse" sitting by his side. She's at work and clearly taking care of the private business. The visual just screams "small business." The text toward the end is formulaic but you come away from it thinking "Hey, this guy is no stiff." Maybe the best "Introduction" ad I've seen since Durbin in '82.
This ad has been running up in Iowa
http://www.youtube.com/watch?v=H9LDEo1ueyc
Do you get the feeling Grassley's seat is safe? Do you also get the feeling senior citizens love them some Chuck Grassley?
Also some guy named Bruce Braley is running an ad that ends with his 3 year old saying "Vote for my daddy" I don't think I'm in his district, but if I were, I would vote against him just because of this ad.
Braley's ads have always seemed to trundle just over one edge or another.
I like your use of the hi-liter.
I also have TIVO, which means I skip them all. The best chance they have of reaching me is with the annoying oversized postcards. I do read those, but TV commercials never reach this voter because TIVO.
Hare's ad was pretty slick, but also about Schilling. Schillng's ad showed the kind of man he is, and Hare's showed the kind he is.
With piles of money in the background on fed tax forms, Hare's ad informs that Schilling twice failed to pay his taxes.
In 1997 Bobby let one company "dissolve", then in 2000 his accountant was sick and he paid late on a pizza business fee and franchise tax. Total money paid late was maybe $125, over a decade ago.
Hare comes on at the end ".. and not paying your taxes is even worse" ... with his best serious look.
The whole ad calls Schilling a tax cheat .. which is patently dishonest. Hare makin' it up, instead of bragging that he passed the health care fiasco, or the finance deform, or his push for cap and tax ... instead THAT is all he's got?
The "Schilling is for jobs in China" ad is even more blatantly dishonest, Schilling's "no tax increases" pledge does nothing to protect or reward "outsourcers", as Hare claims.
A working man versus a scaremongering union man. The ads tell it all.
Bill
Rocky, I will take your post with me next time a TV salesman tells me how many "homes" his signal "hits".
Bill,
Of course, the China ad is not Hare's, but I take your point.
The tax ad is poorly produced and Hare's part is poorly read (he almost sounds apologetic).
BTW, I think the Schilling intro ad is really good BUT, the introduction stage is over. He needs an ad telling people in detail what he stands for. "Smaller Gov't" and "Less (sic) taxes" are pretty generic.
TYFCB
Bobby2010.com has more details, but yeah, it would be nice to hear some specifics.
But then whatever works in a 30 second spot ... only two weeks to go. Most of the money is still to be spent I'd guess. Still time for some more surprises.
Bill
Uncle Tony,
When do we get your prgonostication on the state of the 5 local races? I alway enjoy those...
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