Thursday, October 14, 2010


Today I'd like to hear your views on the political TV ads.  Let's put how we feel about the individual candidates aside and just kind of critique the video product.  I'll drop one in below so you see what the kind of thing I'd like to get from all viewpoints.  

No, there is no door prize.


At 9:01 AM, October 14, 2010, Blogger UMRBlog said...

My favorite so far is Bobby Schilling's "Introduction" ad. The walking and talking thing is difficult but he does it well. He works his spouse in using something other than the "dutiful spouse" sitting by his side. She's at work and clearly taking care of the private business. The visual just screams "small business." The text toward the end is formulaic but you come away from it thinking "Hey, this guy is no stiff." Maybe the best "Introduction" ad I've seen since Durbin in '82.

At 9:07 AM, October 14, 2010, Anonymous Jason said...

This ad has been running up in Iowa

Do you get the feeling Grassley's seat is safe? Do you also get the feeling senior citizens love them some Chuck Grassley?

Also some guy named Bruce Braley is running an ad that ends with his 3 year old saying "Vote for my daddy" I don't think I'm in his district, but if I were, I would vote against him just because of this ad.

At 9:38 AM, October 14, 2010, Blogger UMRBlog said...

Braley's ads have always seemed to trundle just over one edge or another.

At 3:53 PM, October 14, 2010, Blogger Rocky Cola said...

I like your use of the hi-liter.

I also have TIVO, which means I skip them all. The best chance they have of reaching me is with the annoying oversized postcards. I do read those, but TV commercials never reach this voter because TIVO.

At 9:20 AM, October 16, 2010, Anonymous Anonymous said...

Hare's ad was pretty slick, but also about Schilling. Schillng's ad showed the kind of man he is, and Hare's showed the kind he is.

With piles of money in the background on fed tax forms, Hare's ad informs that Schilling twice failed to pay his taxes.

In 1997 Bobby let one company "dissolve", then in 2000 his accountant was sick and he paid late on a pizza business fee and franchise tax. Total money paid late was maybe $125, over a decade ago.

Hare comes on at the end ".. and not paying your taxes is even worse" ... with his best serious look.

The whole ad calls Schilling a tax cheat .. which is patently dishonest. Hare makin' it up, instead of bragging that he passed the health care fiasco, or the finance deform, or his push for cap and tax ... instead THAT is all he's got?

The "Schilling is for jobs in China" ad is even more blatantly dishonest, Schilling's "no tax increases" pledge does nothing to protect or reward "outsourcers", as Hare claims.

A working man versus a scaremongering union man. The ads tell it all.


At 10:55 AM, October 16, 2010, Blogger UMRBlog said...

Rocky, I will take your post with me next time a TV salesman tells me how many "homes" his signal "hits".

At 10:59 AM, October 16, 2010, Blogger UMRBlog said...


Of course, the China ad is not Hare's, but I take your point.

The tax ad is poorly produced and Hare's part is poorly read (he almost sounds apologetic).

BTW, I think the Schilling intro ad is really good BUT, the introduction stage is over. He needs an ad telling people in detail what he stands for. "Smaller Gov't" and "Less (sic) taxes" are pretty generic.


At 8:47 PM, October 16, 2010, Anonymous Anonymous said... has more details, but yeah, it would be nice to hear some specifics.

But then whatever works in a 30 second spot ... only two weeks to go. Most of the money is still to be spent I'd guess. Still time for some more surprises.


At 11:04 AM, October 18, 2010, Anonymous Anonymous said...

Uncle Tony,

When do we get your prgonostication on the state of the 5 local races? I alway enjoy those...


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