IT'S GOD'S WAY OF TELLIN YOU THAT YOU HAVE TOO MUCH CAMPAIGN MONEY

For those who missed it (this would be everybody in Forgottonia), Comptroller Dan Hynes is Running against Governor Pat Quinn. In parts of the State where it actually makes sense to spend money on television (i.e., Buttload of democratic primary voters in the market area) Hynes is on TV attacking Quinn rather savagely for secretly letting dangerous prisoners out of prison early. Fair enough. Quinn is attacking Hynes for not being a credible source and pointing out that two of Hynes' employees are accused of doing some naughty stuff with either State Money or State property. Also, fair enough. None of that is confusing--Tedious, but not confusing.

Hynes is not on television in the Basin. Quinn IS putting up his "counter-attack" ad on the local stations. Now, that's confusing. Why counter something that the locals are not seeing? Why remind them or your very own "Willie Horton" caper?

Somebody should be thinking more about content than about placement.